the kenney group

Media Relations & Training

Gates Corporation

The Kenney Group has worked with Gates Corporation, a Denver-based international manufacturer of belts, hoses and components for industrial and automotive markets, on a wide range of strategic communications initiatives. Gates enlisted The Kenney Group to design and implement a public relations plan to promote their innovations in a product line that enables auto manufacturers and aftermarket consumers to conserve energy and reduce pollution.

The Kenney Group planned and executed a multi-faceted education event for Gates at the Motor and Equipment Manufacturers Association (MEMA) Ride and Drive event in Washington D.C. The tactics included:

• Message development
• Press tours of semi-trucks, hybrid car technology and passenger vehicles that use Gates' "Energy Saving" product line technologies
• Government relations with elected officials
• Media training for key executives
• On-line media kit

The event generated significant media attention with both auto and environmental reporters, on-site visits from elected officials, and established Gates' status among key policy makers as an innovator in technologies that reduce fuel consumption and emissions.